If you are a digital marketing agency in California and are looking for fresh ideas to boost your lead generation strategy using link building, then you’ve landed on the right page! 

As SEO is developing day by day, link building has turned into one of the most sophisticated SEO practices. However, it may also be noted that link building can also aid in generating traffic and leads. There are two main ways you as a digital marketing agency can try this.

Sales are the most important part of any business strategy. But focussing only on the end goal will not help in achieving much. A journey of customer might navigate through many touch-points before they finally decide to make a purchase. But, if as a digital marketing agency in California or anywhere in the world your focus is on final sale, you might be missing out on those extra steps to drive your customer to make that purchase decision. The notion of “a lead” lies in between “a stranger” and “a buyer” which is categorized as a prospect, potential, or future customer.

Tangible steps to move forward: – 

Link building is one of the most crucial parts of search engine ranking. Google doesn’t care about how many links you are pointing to your web page, but what type of valuable experience you are creating for your audience? Be smart with social media, blogs, and search engine optimisation to improve the quality of your link building process. 

Do you think these suggestions are helpful for digital marketing agencies and marketers? Do share your thoughts with us.

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