Google is the biggest search engine on the internet, so whoever wants to sell fast and be seen needs to devise strategies to stay on top of the search engine.
To help you improve your sales and gain market authority through real estate marketing, we have prepared a whole article for you to know how to advertise a property on Google.
How advertising on Google can be better for business
Sell more and faster, the only efficient way is to promote yourself. So, it is essential to choose the right strategies to advertise a property on Google, considering that this is the best way to appear on the internet.
Millions of people look for content on the site every day, which means that your audience will undoubtedly look for your service there. But what happens when you are not prepared to appear at the top of Google searches? That’s right, you are not found.
How to make paid ads and leverage sales
You have seen how advertising property on Google is critical to increasing sales and selling faster. Now, let’s talk about some options for you to advertise in the most appropriate way for your business.
To start, we bring you the most used option: Google Ads. Despite being a paid alternative, it gets fast and very efficient results. Know now this option that will undoubtedly boost your sales.
Google Ads is a paid option from Google itself, which creates specific campaigns for what you want to sell. Also, Ads makes your ads appear prominently in search results, if they are considered relevant. There are a few things that need to be done for your ad to have a lot of visibility :
- Good keyword
- Relevant content
Ways to advertise for free on Google
As you saw, Ads is a very safe option for advertising. However, some companies do not have the budget available to pay for a campaign, so knowing the free options is critical.
You know more about search marketing strategies and My Business, an exciting tool also from Google. These two ways are free and can be used by any company that wants more search engines visibility.
Search marketing consists of strategies to increase the visibility of your content on the internet. In other words, it considerably improves the view of texts published on blogs, the real estate website or social media content.
It is essential to use SEO techniques to optimize the content for search engines. Therefore, each text that is written needs to contain some of these strategies. The main ones are:
- Use of keywords included naturally in the title, first paragraph, first subtitle
- Use of bullet points
- Text structure in HI,H2,H3….
- Captions on images with at least one keyword;
- Quality content;
- An internal link
- Mobile friendly
When the text is optimized in this way, Google understands that the content is relevant and keeps it at the top of the search page, which is essential for those who want to be seen and sell more on the internet.
Advertising property on Google depends on being seen in the search engine, My Business is a great alternative. In this case, an ad for your business appears in the sidebar (for desktop searches) or top of the page (for mobile searches), which significantly increases your view.
Tips for creating suitable real estate ads
In addition to knowing the best ways to advertise, you need to understand how to create an ad that generates clicks. Many believe that the announcement can be made anyway, but the truth is that some rules need to be followed for it to be efficient.
- Relevant keyword and included naturally in the text
- Relevant information
- Good property description
- Real estate image(Full HD )
- A well-written and coherent text
- Call to action (invitation to the reader)
A right keyword is fundamental to any internet sales strategy. That’s because it defines how your business will be found.
Therefore, it is necessary first to know the most searched words in your niche to create the campaign based on it. It is important as it ensures that the term used is relevant and can bring good results.
Once you know the most searched words, you should choose the ones that best suit your campaign. Google knows when the keyword is relevant to a specific campaign.
To do good keyword research, read other blogs in the same niche, use tools like Ubersuggest, Keyword Planner (from Google Ads itself), Google auto-completion, etc.
Provide important information
A big mistake is the use of irrelevant information, with a lot of text that says nothing.
Writing in the ad is extremely limited, so it is vital to use it correctly. So, it is necessary to put aside the sentences made and add relevant information. Like the keywords, Google knows exactly when the content is of quality or is only filling space, which is essential for a good ranking in the Search Engine.
Describe the property well
In addition to relevant information and acceptable use of the keyword, it is essential to describe what is being advertised very well, especially when it comes to a property, which should interest people.
Write a good text
Writing the text is also very important for the ad to work. Thus, it is essential to pay attention to spelling. After all, readers that have many errors do not attract attention positively.
It is also essential to write the text in lowercase letters and without abbreviations to fit more text. An excellent way to know if the text is well written is to write it first in Word, as it points out any errors.
Make the client want to know the property.
At the end of the text, the client must know the property. Therefore, it is necessary to use CTA, call to action, or call to action. CTA is an invitation for the person reading the text to take action next.
This is the time to invite the buyer to schedule a visit to the property or call the broker. With that, you will undoubtedly notice greater engagement from buyers.
Add links to the property.
Adding a link to the property being offered is much more efficient than inserting a link to your real estate website’swebsite’s home page. When the buyer needs to do one more search, he usually abandons the purchase.