According to data from Ovi Revo, the TOP4 brands led by Samsung, LG, TCL and Hisense accounted for more than half of the market last year , with specific data reaching 51.3%, a year-on-year increase of 4.2%.
For TV, the biggest cost and the most important part is the panel. Since last year, due to capacity constraints, the panel market has been in short supply, and prices have finally started to rise, which is expected to continue until the second half of this year. This is a rare opportunity for top brands.
Because the top brand is easier to solve the problem of panel procurement. It is reported that the TOP4 global color TV brands are already in a comprehensive “layout” on panel resources. With the world’s largest market size, Samsung Electronics is actively strengthening cooperation with panel manufacturers in mainland China while Samsung Display is gradually withdrawing.
Samsung Electronics and HuaxingOptoelectronics have strengthened their strategic cooperation relationship, locked in the amount of goods, and at the same time the relationship is heating up, and the amount of cooperation with Huike will also double. Buy TV and Never Miss Currys discount code at NHS Discount Code
In addition, LG, TCL, Hisense and other leading brands have also found their own channels in the “selection supply” of panel resources. The strategic partnership between LG Electronics and BOE has been continued. The delay in LG’s display capacity withdrawal has also given LG Electronics a chance to breathe and turn around.
Huike is also regarded as an important supplier of LG Electronics in 2021. TCL has the support of HuaxingOptoelectronics, and half of the demand will be guaranteed in 2021. At the same time, it will increase cooperation with Huikeand CLP Rainbow as a supplement.
The cooperation between Hisense and BOE will be closer. In recent years, the product range of cooperation has gradually expanded from low-end products to high-end products, and BOE has also given great support to the promotion of new technologies. Get ao discount code and Bargain Fox voucher code
The price increase of the panel is bound to drive the price of the whole machine up, which means that it is difficult for second-tier brands to show their advantages in price. At the same time, the top brands have completed the guarantee of the panels and have sufficient confidence in shipments. Therefore, in this year’s TV market, the four leading brands Samsung, LG, TCL, and Hisense are expected to further widen the gap with other brands.